
DATA INTO ACTION
MAKING PREVENTION HAPPEN
TRANSFORMING THE PREVENTION OF CARDIOVASCULAR DISEASE
Into-Action.Health is the home of CVDACTION - a smart data tool designed to help primary care transform the prevention of cardiovascular disease.
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Using CVDACTION, we have big ambitions to reduce CVD - a leading cause of death in England.

THERE ARE THOUSANDS OF AVOIDABLE HEART ATTACKS AND STROKES EVERY YEAR...
...IT IS TIME TO CHALLENGE THIS WICKED PROBLEM.
SO, HOW CAN WE MAKE A DIFFERENCE?
CVD is a leading cause of premature death, health inequalities, economic inactivity and cost to health and social care.
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CVD is highly preventable, through:
1. Lifestyle change
2. Treatment of high-risk conditions.
Large numbers of people with high blood pressure, high cholesterol, diabetes and kidney disease are not on recommended preventive treatments. These conditions often have no symptoms and can be difficult to manage well in high pressure GP consultations.
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Developed with UCLPartners, Size of the Prize shows the scale of the challenge and the scale of the opportunity. For example, in England:
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A third of people with diagnosed hypertension are not treated to target, with huge variation between GP practices.
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Improving care so that 4 in 5 people were treated to target would prevent around 6,000 heart attacks and strokes every year, with major savings for the economy.
This is a realistic ambition, but to achieve it primary care teams need support to do things differently and get proactive - routinely identifying patients on suboptimal treatment, prioritising those at greatest risk, breaking down workload into manageable chunks, and optimising treatment at scale.
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​CVDACTION has been designed for this purpose - with data that is highly actionable in real world primary care and implementation support to mobilise the wider workforce and transform pathways.

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